When Natural Beauty Meets Natural Ingredients

It’s baffling to realize that although the European Union has banned more than 1,300 chemicals in personal care products, the US has made fewer than thirty changes since 1938. Every day, we use products with chemicals that can lead to serious health issues for both ourselves and our environment.

Choosing healthy, safe, and clean cosmetics isn’t as daunting as it may seem. We’ve created this list of our favorite natural and organic mascaras that help protect our planet and leave you feeling even more beautiful and confident. 


1. 100% PURE Ultra Lengthening Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free, vegetarian
What We Love | Water, smudge, and flake-resistant
Price | $26

We’ve been longtime admirers of 100% PURE’s dedication to health and beauty, and the brand’s mascara is a must-have product. The Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berry, and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them. It's our absolute favorite!


2. W3LL PEOPLE Expressionist Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Nourishing & volumizing
Price | $20

W3II People cosmetics line was founded by a makeup artist, cosmetic dermatologist, and eco-conscious entrepreneur. The three have crafted a beautiful brand that recognizes that our skin is our largest organ and absorbs about 80 percent of what we put on it. These cosmetics are created without the harmful artificial chemicals found in most conventional makeup, and the products are never tested on animals. W3ll People's Expressionist Mascara is 100 percent cruelty- and clump-free, and it doesn’t make use of petroleum, parabens, gluten, coal tar, aluminum, or fibers either.


3. ILIA Limitless Lash Mascara

Natural & Organic | Natural & organic ingredients, 100 percent natural dye
Ethical | Cruelty-free, vegetarian
What We Love | Buildable, flake-free, no clumping, dual-sided brush
Price | $28

Look out, world: the Limitless Lash from ILIA is a serious game changer for natural mascaras. This nourishing formula, made with organic bee and carnauba waxes, shea butter, and arginine, will fortify and enhance your lashes for any look. And we’re huge fans of the dual-sided brush for volume in easy, simple strokes. When it’s time for bed? Remove the mascara with warm water. It's 99 percent natural, 100 percent cruelty-free, 110 percent effective.


4. Juice Beauty Phyto-Pigments Mascara

Natural & Organic | Plant-derived phyto-pigments
Ethical | Vegan, cruelty-free
What We Love | Smooth and buildable coats
Price | $24

If you’re looking for a feathery-soft mascara that won’t result in clumps, smudges, or flakes, Juice Beauty’s Phyto-Pigments Ultra Natural Mascara might be your new best friend. The nondrying nutrient-rich formula emphasizes natural lash definition while adding dramatic length and volume. It’s made from aloe leaf juice, plant wax, argan powder, rose powder, and purple carrot phyto-pigment. The slender brush allows for perfect application.


5. Josie Maran Argan Black Oil Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | 10x the lash volume
Price | $22

Josie Maran is devoted to products that leave us “looking good, feeling good, and doing good.” The brand's Argan Black Oil Mascara contains no parabens, sulfates, or phthalates, and it works like a gem. This creamy, conditioning formula coats, lengthens, volumizes, lifts, and curls lashes with a five-ball brush that reaches every lash. Black iron mineral pigments and bamboo make for a wonderful, luxurious, and conscious mascara that you’ll undoubtedly adore.


6. Beautycounter Lengthening Mascara

Natural & Organic | Organic oils & shea butter
Ethical | Safe, clean, cruelty-free
What We Love | Easy-control precision brush for clean application
Price | $29

We love Beautycounter’s Lengthening Mascara because it defines, lengthens, builds, and conditions lashes with impressive performance. With this product, you’ll never have to worry about smudging, clumping, or flaking. We also appreciate Beautycounter’s dedication to beauty education. The brand aims to provide safe, clean, and cruelty-free products while informing consumers about the value of natural, toxin-free makeup.


7. Lily Lolo Black Vegan Mascara

Natural & Organic | Natural and organic ingredients
Ethical | Cruelty-free, vegan, gluten-free
What We Love | Quick-drying and suitable for all eye colors
Price | $19.50

Using fruit, sunflower seed, and carnauba waxes, the Black Vegan Mascara from Lily Lolo is soft, creamy, and won’t smudge. The natural ingredients make the mascara suitable for sensitive eyes, too, as it’s free from fragrance, alcohol, lead, parabens, and other harsh chemicals and artificial ingredients. While the wand is still wet, use zigzag strokes from the base of the lashes to the tip, applying no more than three coats, and look out for volumized, lengthened lashes.


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