Look Good & Feel Great In Your Own Skin

Our skin is the body’s largest organ, absorbing nearly everything we put on it. We are all about the new wave of skin care that is nutrient-rich, organic, natural, and effective for all types of skin. These 10 organic makeup brands offer a wide range of shades and foundation types (powder, cream, or liquid) made from natural ingredients. With these options, your skin will radiate today, tomorrow, and in the long run. 

Your lips deserve natural treatment, too! These organic lipsticks and natural mascaras are the perfect final touch for your organic beauty routine.

1. 100% PURE

Natural | 100 percent natural, cruelty-free, no preservatives or artificial colors
Foundation Types | Powder, cream, liquid
What We Love | Fruit Pigmented Healthy Foundation
Shades Available | 9
Price | $41–$48

100% PURE prides itself on creating a variety of vegan formulas for every type of skin around—from the tinted moisturizers to the full-coverage anti-aging liquid foundation. The Fruit Pigmented Healthy Foundation includes natural ingredients like avocado seed oil, pomegranates, and bamboo, so it's sure to leave your skin feeling supple and smooth through the longest days. And the varying pigments are made from fruits and vegetables, instead of preservatives or synthetic dyes. Top it off with the Bamboo Blur Powder for an airbrush-style finish, and you’ll be turning heads all day.

Shop 100% PURE Foundation

2. Juice Beauty

Natural | Certified organic, no preservatives, no animal testing, eco-friendly packaging
Foundation Types | Powder, cream, liquid
What We Love | PHYTO-PIGMENTS Flawless Serum Foundation
Shades Available | 13
Price | $29–$45

Juice Beauty’s award-winning skincare products are made with certified organic ingredients in the USA, utilizing sustainable packaging and soy ink. Also known for its partnership with Gwyneth Paltrow and her Goop collection, Juice Beauty provides all sorts of buildable formulas in 13 different tones that lock in moisture and give you a fresh, supple look. The PHYTO-PIGMENTS Flawless Serum Foundation is a best-seller, made with aloe leaf juice, safflower seed oil, and coconut alkanes. You’ll be looking youthful and glowing with this flawless finish.

Shop Juice Beauty Foundation

3. Alima Pure

Natural | Certified organic, no preservatives, no animal testing
Foundation Types | Powder, cream, liquid
What We Love | Pressed Foundation with Rosehip Antioxidant Complex
Shades Available | 17
Price | $22–$42

Alima Pure is a certified B Corp that produces natural and organic makeup while being 100 percent carbon-neutral. With ingredients like sage water, chamomile flower extract, and shea butter, Alima Pure never compromises on high-quality formulas for every skin tone. Our favorite is the pressed powder foundation, which glides on for a velvety finish for easy on-the-go application.

Shop Alima Pure Foundation


Natural | Certified organic, vegan, eco-friendly packaging
Foundation Types | Liquid
What We Love | True Skin Serum Foundation
Shades Available | 18
Price | $30–$54

Our skin absorbs nearly everything we put on it, and ILIA wants to make sure we’re providing our skin with the calm nourishment it needs. The award-winning, buildable foundation blends organic aloe leaf juice, rosehip oil, and jojoba seed oil to soothe irritations and tame redness. It also gives your skin a more even tone by minimizing pores and blurring imperfections, and leaves a velvety finish.

Shop ILIA Foundation

5. Au Naturale Cosmetics

Natural | 100 percent natural, vegan, cruelty-, gluten-, & paraben-free, non-nano
Foundation Types | Powder, cream
What We Love | Zero Gravity C2P Foundation
Shades Available | 15
Price | $26–$42

Made in the USA since 2011, Au Naturale Cosmetics has played a pivotal role in revolutionizing the cosmetics industry and pushing towards a future with more safe and natural ingredients. The brand’s foundations come in 15 shades and are 100 percent natural, cruelty-free, and vegan—and they never contain fillers or parabens. Au Naturale foundations also have soothing, skin-nourishing ingredients that leave skin healthier than ever before. Pair this foundation with the creme concealer and the pore-minimizing finishing powder for a flawless, all-natural look.

Shop Au Naturale Foundation

6. Zuii

Natural | Certified organic, food-grade materials, no preservatives, no animal testing
Foundation Types | Powder, cream, liquid
What We Love | Certified Organic Flora Liquid Foundation
Shades Available | 17
Price | $20–$49

Zuii is a professional-quality makeup brand that strives to create products that benefit, nourish, and protect your skin—without harsh chemicals. The Flora Liquid foundation is a soothing, moisturizing, medium-coverage foundation that your skin will adore. Plus, it comes in 17 shades so you can find the perfect match! Zuii ships internationally so you can enjoy these products wherever you live.

Shop Zuii Foundation

7. Kosas

Natural | Nontoxic ingredients, cruelty- & gluten-free
Foundation Types | Liquid
What We Love | Tinted Face Oil
Shades Available | 10
Price | $42

Using three types of mineral pigment and six active botanical oils (including avocado, red raspberry, green tea seed, and meadowfoam), Kosas’ lightweight tinted oil is deeply hydrating while also providing medium coverage. (It’s also made without parabens and phthalates.) You can expect it to minimize your pores and illuminate your complexion. If you’re not yet familiar with face oils, shake this bottle to emulsify then massage two to four drops into your skin using your fingertips.

Shop Kosas Foundation


Natural | Certified organic, no preservatives, no animal testing, made with sustainable energy
Foundation Types | Powder, cream, liquid
What We Love | Narcissist Foundation Stick
Shades Available | 8
Price | $25–$29

If you’re on the hunt for a 100 percent natural and organic foundation, W3LL PEOPLE is for you. Made in small batches, the company creates richly pigmented formulas using plant-based ingredients like organic chamomile, aloe, and zinc. The Narcissist Foundation Stick is ideal whether you’re looking for spot correction or full coverage, and it comes in eight unique shades for a natural and flawless complexion. We also love the versatile, nontoxic beauty products, many of which are multi-purpose, making them perfect for minimalist travel.

Shop W3LL PEOPLE Foundation

9. Kjaer Weis

Natural | Certified organic & natural, no animal testing, some vegan, gluten-free
Foundation Types | Cream
What We Love | Cream Foundation
Shades Available | 16
Price | $68

Produced in Italy and packaged beautifully in metallic cases, Kjaer Weis cosmetics include blends of jojoba seed, coconut, and sweet almond seed oils to help fight signs of aging, as well as naturally promote skin elasticity. This certified organic makeup is known to be both creamy and blendable, giving a semi-matte finish in 16 simply stunning shades. Plus, you can purchase refills for your existing compact at a reduced price!

Shop Kjaer Weis Foundation

10. Vapour Organic Beauty

Natural | Certified organic, all-natural, no preservatives, no animal testing
Foundation Types | Cream, liquid
What We Love | Atmosphere Luminous Foundation
Shades Available | 19
Price | $46–$54

Vapour Organic Beauty is making its mark when it comes to organic makeup and beauty products—and the brand’s foundation is no different. With 100 percent all-natural products and mineral pigments, Vapour creates formulas that enhance your natural glow without feeling heavy or irritable. For those with sensitive skin, we recommend the Soft Focus foundation (available in 19 shades). And for regular or oily skin, we love the Luminous Foundation (available in 10 shades). It’s no wonder this brand has won Allure’s Best of Beauty award.

Shop Vapour Organic Foundation

Join The Daily Good
Everyday Inspiration For The Informed Woman

The Good Trade editors endorse products we genuinely love. If you end up making a purchase through one of our affiliate links, we may earn a commission. Learn more here.