Natural & Organic Products For Lovely Lips

When it comes to lipstick, we all know we can’t just have one. In fact, we have nine personal favorites! Each of these lipstick brands is committed to organic & natural ingredients, ethical practices, and eco-friendly packaging. By using pure ingredients, the natural healing properties of various enzymes, vitamins, and antioxidants help with anti-aging and healthy skin rejuvenation. You’ll adore the all-natural, contemporary color palettes of these long-lasting lip products!


1. 100% PURE

Natural & Organic | All-natural, toxin-free, paraben- & sulfate-free
Eco-Friendly | Recyclable and reusable packaging
Ethical | Vegan, cruelty-free, Made in the USA
Our Pick | Fruit Pigmented® Cocoa Butter Matte Lipstick in Aubergine
Lipstick Price | $28

There’s nothing better than luscious, long-lasting and colorful lipstick. 100% PURE has a great range of all-natural, cruelty-free, and vegan-friendly lipsticks, lip glosses, tints, and balms. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize while providing intensely rich color, 100% PURE lipsticks are our all-time favorites.

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2. Beautycounter

Natural & Organic | Natural, plant-derived ingredients
Eco-Friendly | Follows safety screening process, sustainable practices
Ethical | Transparent ingredient list, cruelty-free
Our Pick | Sheer Lipstick in Currant
Lipstick Price | $32

Beautycounter’s goal is “to get safer products into the hands of everyone.” Its lovely lipsticks provide subtle, natural shine without any stickiness whatsoever. Every shade is rich, color-tested, and contains no synthetic fragrances. For those who are indecisive, Beautycounter offers free samples of its silky-smooth, long-lasting formulas so that you can choose the perfect product for yourself. We love Beautycounter for the dedication to safety, beauty education, and cruelty-free methods.

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3. Kosas

Natural & Organic | Nontoxic ingredients, gluten-free
Eco-Friendly | Active botanical formulas
Ethical | Cruelty-free
Our Pick | Weightless Lip Color in Rosewater
Lipstick Price | $28

Kosas only uses ingredients that provide both nourishment and luxury. And its lipstick does exactly that. Using oils from rosehip and green tea seeds, as well as butters made from mango and cocoa seeds, the company’s lip colors are hydrating and healing. (They’re also made without parabens and phthalates.) Kosas aims to create products that are universally flattering on all skin tones, so you can’t go wrong when picking a shade!

Shop Kosas Lipstick


4. Axiology

Natural & Organic | All-natural
Eco-Friendly | Boxes sourced from woman-owned recycled-paper boutique in Bali
Ethical | Vegan, cruelty-free
Our Pick | Rich Cream Lipstick in Bonafide
Lipstick Price | $30

Axiology believes that “kissable lips are sexiest with a nourishing, sustainable lipstick—and that nobody needs to sacrifice their values to get glammed up.” Dedicated to integrity and generosity, Axiology uses profits to support organizations such as the Orangutan Foundation, animal sanctuaries, and humane societies. You’ll never have to worry about running into harmful chemicals with Axiology products, and you’ll absolutely love the glamorous, buildable, moisturizing lipsticks.

Shop Axiology Lipstick


5. ILIA

Natural & Organic | Natural pigments, organic ingredients
Eco-Friendly | Handcrafted
Ethical | Vegan
Our Pick | Color Block Lipstick in Amberlight
Lipstick Price | $28

ILIA’s handcrafted, high-impact lipstick offers four times more pigment than any other lipstick the company has ever created. Milled in organic castor seed oil, it provides both full and lasting coverage with one smooth application. Plus, the inclusion of apricot seed oil nourishes and softens the lips. Using a blend of nudes, reds, and berry shades, the created colors are balanced and bound to look good on everyone.

Shop ILIA Lipstick


6. RMS Beauty

Natural & Organic | Free of harmful chemicals, preservatives, and GMOs
Eco-Friendly | Dedicated to “natural state” ingredients
Ethical | Ethical-sustainable approach, cruelty-free
Our Pick | Lip2Cheek in Demure
Lipstick Price | $36

RMS Beauty’s lip products are nontoxic and help to heal and nourish the skin. Every lip ingredient is used in its raw, organic state which allows natural living attributes to rejuvenate and refresh your lips. You’ll adore the versatility of the Lip2Cheek product, which is a moisturizing, multi-purpose product with stunning and vibrant results.

Shop RMS Beauty Lipstick


7. W3LL PEOPLE

Natural & Organic | All-natural, mostly organic, gluten-free
Eco-Friendly | GMO-free, produced with sustainable energy
Ethical | Mostly vegan, cruelty-free, small batch, Made in the USA
Our Pick | Nudist Lip Butter in Wine
Lipstick Price | $14

A cosmetic line containing premium natural ingredients, W3ll People uses an organic and advanced botanical complex (aloe, chamomile, and green tree) that nourishes and protects your skin—as well as your lips. A Texas-based makeup company dedicated to social responsibility and using premium natural ingredients, W3ll People offers four unique and hydrating lipstick options in a variety of fun and feminine colors.

Shop W3ll People Lipstick


8. Ecco Bella

Natural & Organic | Free from gluten, FD&C dye, petroleum, and fragrances
Eco-Friendly | Naturally preserved
Ethical | Ethical-sustainable approach, cruelty-free
Our Pick | Flowercolor Lipstick in Mauve Rose
Lipstick Price | $21.95

Ecco Bella’s healthy lipsticks are comprised of vegetable waxes, oils, and mineral pigments, making them harmless for both the planet and your body. The cruelty-free products are all naturally preserved and “inspired by compassion for all living beings.” Every lipstick goes on creamy and smooth, leaving your lips dazzling without any flaking or chapping.

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9. Vapour

Natural & Organic | All-natural, paraben- & nanoparticle-free, 70 percent organic
Eco-Friendly | Recyclable packaging, passive-solar and wind power in warehouses, biodegradable ingredients
Ethical | Cruelty-free, made in New Mexico
Our Pick | High Voltage Lipstick in Primal
Lipstick Price | $35

Created by two women in the mountains of New Mexico, the lipsticks from Vapour Cosmetics are unique in that every product is a careful combination of skincare and makeup. By merging alchemy with healing botanicals, plant essences, and natural mineral pigments, these natural lipsticks benefit your lips as well as enhances your natural beauty.

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The Good Trade editors endorse products we genuinely love. If you end up making a purchase through one of our affiliate links, we may earn a commission. Learn more here.


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